United States Stove Co

The United States Stove Company has been making high-quality products since 1869. To celebrate their 150th birthday, they decided to refresh their brand image all the while honouring their past. This new lettering piece takes inspiration from some of the company's many interesting previous logos. The condensed letters and very subtle serifs give it a refined yet not over ornamented feel. There is a flowing sharpness all around this lettering, not unlike what you get when looking at a burning fire.

Lettering

  • √Čtienne Aubert Bonn

Creative Direction

  • Heuristic Branding
    Joel Derksen

Date

2019

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