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Logotype redesign for the Cirque du Soleil
Before and After
Detail of letter Q
Logotype redesign for the Cirque du Soleil
Logotype redesign for the Cirque du Soleil

Cirque du Soleil

2017

Designer


Client

  • Cirque du Soleil

When most foreigners think about Canada, they think Céline Dion, Poutine and... Cirque du Soleil. We were really stoked when Commissaire Officiel approached us to rework the Cirque's iconic lettering. The goal was to modernize and simplify the lettering without losing the essence and the heritage of the company. The letters have also been made ever so slightly thinner than the original ones in order to fit better with the new simplified logo. The type has also been drawn with smaller display sizes in mind to make sure the logo performs well under any circumstances.

Creative Direction:
Commissaire Officiel