Day Night Montreal Time
Fire
Lettering for United States Stove Company
Lettering for United States Stove Company
Lettering for United States Stove Company
USSC Log Bag
Lettering for United States Stove Company

United States Stove Co

2019

Designer


Client

The United States Stove Company has been making high-quality products since 1869. To celebrate their 150th birthday, they decided to refresh their brand image all the while honoring their past. This new lettering piece takes inspiration from some of the company's many interesting previous logos. The condensed letters and very subtle serifs give it a refined yet not over ornamented feel. There is a flowing sharpness all around this lettering, not unlike what you get when looking at a burning fire.

Creative direction: Heuristic Branding and Joel Derksen